The Real World – Theater Edition: Imagination as Power

The other day I had the good fortune to join local playwright, Veronica Tjioe, in being interviewed by Jovelyn Richards on her radio program, Jovelyn’s Bistro. We talked about the SF Olympians Festival and the plays we were writing as a part of it. I had a fantastic time being a part of the conversation, which you’ll be able to check out on KPFA’s website, under the Cover to Cover archives.

One of Jovelyn’s questions really got me thinking about our role as writers and creators and the power we have to invent new worlds, new language, new characters, relationships, and modes of being. I’m paraphrasing, but she asked our thoughts on the importance of inventing new language and constructing new narratives in order to respond to what we’re not seeing represented. If I could underline, highlight, put in bold, and make 64 font anything, it’d be this idea. And the heart of it, for me, is within the question Jovelyn asked.

As writers (but honestly this could span to the other roles we play as well), it’s more than just the recognition that we have this ability to see and imagine new worlds and possibilities — I would say we have a responsibility to promote and enact them to the fullest of our capacity. And — good news! — if you are creating, dreaming, and envisioning, you are already doing that. Here’s one step further, if you have articulated this vision to another person or written the idea down, you are already working towards implementation. This is a huge step closer to seeing a new possibility as a reality and creating it.

When I started writing plays some of it was a response to things about the world that I found more nuanced than what the mainstream version of that idea was. I see these unspoken rules that are often hypocritical, yet we’re expected to live by them. For instance, with one of the first full length plays I wrote, It’s All in the Mix, I really just wanted to create a play about DJs because I wanted to see that on stage. Rob Handel of CMU would often tell us to write the play you would go see. But in this world I was seeing these rules and ideas that tended to collide and overpower each other.

Everyone can be a DJ if you learn how and pursue it with passion and skill.

Skill and technique talks.

Okay, well, what about women are they good DJs?

I feel like all I hear is no, but I’m a woman and I like DJing so am I doomed to being bad?

Oh, I saw this DJ who’s a woman and she was really good!

But other male friends didn’t think so? Can’t articulate why?

I don’t get it.

For me in this instance, it starts with this feeling like something I’m experiencing isn’t being represented, or is minimized, shut down, and ignored. So I want to test if this is true. I started with using plays in order to see the characters relate to each other and how it unraveled. I’m using gender in this example, but this extends into race, ethnicity, income level, backgrounds and abilities of all types, who you love, what you look like, how you live your life, and what you believe. There is so much out there beyond what has become a standard for a protagonist or story. We just need to create it and if people aren’t going to make it – then we need to help each other make it.

I think now I’m in a different space with writing – I see gaps in what characters or stories the entertainment world and I’m looking to fill that gap if I can. And if I can’t, I want to support someone (or multiple people!) who can. It starts with the recognition that I can do something. One of my gifts may be writing or storytelling. Others have other gifts or other ways they express those gifts. We can all learn so much from each other as we continue to imagine different worlds than what we’re seeing and support each other in making them real.

Barbara Jwanouskos is a local writer. Blog’s over here. THANATOS, the play she is writing with Julie Jigour and directed by Christine Keating, is being read on October 15 at EXIT Theatre in San Francisco.

Incidentally, if you want to put that imagination into practice – check out the SF Olympians Festival’s call for submissions! The Real World – Theater Edition: Imagination as Power

The Real World – Theater Edition: Interview With Alex Spieth

Barbara Jwanouskos starts your Pride Weekend with an interview with Alex Spieth!

I met Alex Spieth at Carnegie Mellon. She was one of the BFA actors in her senior year and was in a collaborative class in TV Writing/Acting/Directing. Although the class, at the time, was mainly focused on the classic three-camera sitcom format, it was still interesting in that it started to develop a nuanced skill of creating serial work for the camera for students taking the class.

Flash forward, around a year or so ago, Alex and other artists came together to create a web series called [Blank] My Life. It is a low-budget comedy that is self-produced. When I heard that Alex was trying to spread the word, I thought about this space and how we could explore the idea of creating your own work in this interview. After talking initially, she brought up some very good points about theater artists moving to the digital space.

Below is our interview for your enjoyment.

Alex Spieth: The Greatest Unknown Force on the Internet

Alex Spieth: The Greatest Unknown Force on the Internet

BJ: Tell me about your background as a theater artist and how you got where you are now. Is there any aspect of your personality that has helped you get where you are now and into the arts?

AS: One time I was begging my mom for something and she said, “Lexie! You’re so dramatic! You should be an actor!” And I remember it so clearly, because I thought: This is the finest compliment I could ever receive…I must enter…the craft.

So, I started acting in the 6th grade, and would say I became serious about it in high school. I grew up in Nashville, and had the good fortune of getting to work with the Nashville Shakespeare Festival, the Tennessee Governor’s School for the Arts in Acting, and (through a scholarship through my high school) Interlochen Arts Camp. These three experiences shaped my formative years as an artist so clearly and made me very comfortable taking risks at a young age.

When I approached my senior year of high school, I protested that I did not want a BFA, because ACTING SHOULD BE FOR THE MASSES NOT THE FEW. However, after I was rejected early decision from my top B.A. choice, I was like, Fuck my former principles…and auditioned at all the BFAs minus Juilliard (the reason I told everyone was “There wasn’t enough sunlight in the classrooms!”…but I was just scared of rejection? Much food for thought…). I got into Carnegie Mellon, and made the ultimate decision that this was absolutely where I was gonna go and I’d been ridiculous to want anything else.

Carnegie Mellon University was the best. I loved every inch of the four years: the training, neurosis, panic, return to Christianity, departure from Christianity, fun, scenes, and people. While I am sometimes depressed to not be Super Fucking Famous Already, every opportunity I have had since college has come from the relationships I fostered at CMU. Currently, I work a lot with Tele-Violet and Irondale Ensemble (most recently doing a 5-hour production of the 4 Shakespeare plays written in 1599).

I think the aspects of my personality that have helped me get where I am are that I refuse to not work. I want to be working 24/7, and I’m good at creating work and getting in work. Additionally, I have a sense of humor. My sense of humor has helped me when I felt depressed that I am not Super Fucking Famous Already and, In Fact, Have Not Done Much Regionally Either.

BJ: I know you had vigorous training at CMU’s School of Drama since that’s how we met! Can you give people an idea of what it was like? Is there anything that particularly prepared you?

AS: CMU is the best. It really is a completely comprehensive program that will equip you to work in your field. The thing that is hard is that the process of learning often messes you up for practically being able to ACT. Many of my classmates and, certainly myself, seemed to take a few steps backward in getting better. One time at a Bible Study (sophomore year I reclaimed religion before slowly letting it drift away junior year), I said, “I feel like I’ve lost my ability to act!” Which is very dramatic and not true long-term, but it can feel pretty crippling to have a constant “What do I do with my hands?!?!?” thought running through your head.

Carnegie prepares its students to act, collaborate, and perform incredibly well. They accept a student body that is not only talented, but also smart, giving, vibrant, and largely funny. The only change I would suggest for my time there (reiterate: I left 3 years ago, so times may have changed) is to incorporate crowdfunding/a basic DSLR camera utility session into Business of Acting (taken senior year).

BJ: Tell me about [Blank] My Life. How did it come about?

AS: I started writing the pre-season of [Blank] My Life after I got dropped by my agency the first year out of college. It was the first time that the Adelyne Roth Levine Memorial Scholar (aka me) felt like she had Publicly Failed. The options became: Ugh, god, I guess I could continue to do things that will make me feel even worse about myself (sleeping with Evil Playwrights, trying to trap newly single boys into thinking I was The Love of Their Life, etc.) or I could start writing.

If you watch the first few episodes of the pre-season, they are very rudimentary because it was literally my friends and I getting together for a few hours on Saturdays to film. We started in a guess and check kind of manner: making a video, editing it, sending it to YouTube. By the summer of 2015, we had 9 episodes and had gotten the quality and team to a level that I was proud of. I wrote the proper first season of [Blank] in the summer of 2015, and we started filming in October.

Over the year of 2015-2016, we filmed, edited, and released [Blank] My Life‘s first season on no budget. I’m incredibly proud of the product and think it’s one of the best things I’ve ever done. I am lucky to work a fair amount in the theatre although I am tragically not Already Super Fucking Famous. However, creating and producing my own work has given me back the confidence I felt like I lost when I got dropped.

When I first got out, I spent a lot of time and money doing pay-to-play classes and workshops, and I would advise anyone who feels powerless in their career to NOT DO PAY-TO-PLAY CLASSES and spend the money on a rehearsal room, or a venue, or Final Cut Pro, or a DSLR, or knitting material, or a book on gardening, or anything in the world that will grow who you are as a person and a performer. In my experience, it has made all the difference.

BJ: For those perhaps unfamiliar, tell us about the premise of [Blank] My Life. What’s it about? Were you inspired by or responding to anything in particular?

AS: [Blank] My Life is an insecure comedy that just wants to make a connection that follows Susan, an NYC millennial, on her quest to find love and simultaneously not end her life. It’s like Louie if Louie was written by a young lady, it’s like Girls because it features a young lady with more elements of magical realism. While the series is based off of my thoughts/interactions, it’s also just as really based on nothing. It wasn’t in response to anything other than my need to keep creating work for myself.

Promo Shot from 'Ex-BF. Susan goes on a date with the devil in 'Ex-B

Promo Shot from ‘Ex-BF. Susan goes on a date with the devil in ‘Ex-B

BJ: What has been your process of writing and creating the series?

AS: In the summer of 2015, I got up every morning, and I wrote enough until I felt like I had a season (we axed 6 episodes, so I guess it was more than a season). Before I begin proper, I go through a “culling” period where I talk to People Who May Have Insights. Before the pre-season, I talked to a lot of people about the rudimentary natures of Cameras and What They Do, and before the first season I talked to a lot of web series creators about fundraising, location scouting, and SAG queries. All the time spent acting advice is great and often very useful; however, eventually you must kick yourself into high gear and just do the thing.

This time around, the project has a SAG New Media Agreement but wasn’t funded through anything other than myself and the generous donations of my team to the project. This was intentional as I wanted to created a fully-fleshed product before we started asking for money for the next endeavor.

A shoot would usually be planned 2-3 weeks in advance, we would get everyone there, and DO IT. We only went overtime once and we were only late to release an episode once WHICH IS PRETTY COOL.

BJ: What are some of the exciting discoveries or interesting/unexpected challenges that have come from creating the series?

AS: Exciting Discoveries:
–Interesting Casting Choices are Always the Best
–People Turn Up Every Time
–Actors appear to not know their lines and then magically get on set and WILL KNOW THEM ALL.
–NYC will not give a fuck where you film
–You can ask the NYC Parks Department for a waiver but they will nearly 100% not check it.
–People WILL give you space for Free!
–People WILL act for Free!
–There is literally always a Plan B when things fall through. Plan B will be just fine.

Unexpected Challenges:
–Technology will often die unexpectedly (One day after shooting 7 hours, a camera died and we’d thought we’d lost it all and it was all very Jack and Rose from Titanic)
–How to get 1,000,000 million views (or anything above 6K)

–A personal challenge for me was learning how to be a leader. It’s hard to be a leader and have a stick up your ass (which I CERTAINLY do at many times). It’s easier for yourself and everyone else if you let most things be relaxed, keep the vibe generally chill, and only put your foot down when it really matters.

BJ: How many people are typically involved?

AS: Each episode involved me, a director, a DP, a PA/ Boom Operator, and 2-3 cast members; so per episode it’s about 6-7 people total. Overall we’ve had likely 30-35 people work on the first series.

BJ: And do you ever put money into promoting it on Facebook or YouTube (you know like the sponsored/promoted content?

AS: I have put money into sponsored content and am trying to find the algorithm for the greatest yield! We’ve also submitted to a fair amount of web fests, and I’m trying to see what will stick.

BJ: I’m curious about your thoughts on theater artists inhabiting and playing in the digital space. Tell me what you see.

AS: I think all actors should have web series other than maybe the few, few who are gainfully employed most of the time (I Release and Destroy The Need to be Super Fucking Famous Already!) I do not say this because it will lead to lots of dollars and/or success, but it’s a better and cheaper “Acting for the Camera” class than anyone you can take in NYC! One of your friends likely has an iPhone or Android you could borrow.

The digital space is really exciting because it can cut out the middleman. I’ve def not discovered how to get teenagers on my side (and this is where the power is….the power is in the teens), but if you can figure out how to be a tastemaker you can be your own agent, be your own boss, and LIVE YOUR OWN LIFE.

BJ: How has creating your own work opened up other opportunities for you?

AS: It’s made me more confident. When I walk into a room for an audition, I used to feel painfully alone, but now I have [Blank] with me. Wherever I go, I’m not just Alex-Looking-for-Next-Job-Spieth, I’m Alex-the-Person-Who-didn’t-Take-No-for-an-Answer.

It’s hard because I have no tangible proof that this will necessarily lead to anything, but I feel much better day to day. Which is kind of all that matters.

BJ: What are you looking forward to next within the series?

AS: I want to get as many eyes on this as possible. LITERALLY, SF, if you know anyone interested in the quirky musings of a vague Greta Gerwig, send them to [Blank]! If you know anyone that has a taste for female-driven comedy at a no-budget level, send them to [Blank]! If someone ever again says the phrase, “I am bored”, send them to [Blank]!!!!!

And I’m writing the next season. Let us pray for the future.

BJ: Any words of wisdom you have for people that want to do what you do?

AS: Do it. Do it really badly, because it will get better rapidly.

BJ: Any shout-outs or plugs for other projects or friends’ work (especially in the Bay?)?

AS: Yes!!! This summer, My friends Rodney Earl Jackson Jr. (CMU classmate) and Marcelo Pereira run San Francisco Bay Area Theatre Company (Sfbatco) and are collaborating with a young group called YPTMTC (Young People Teen Musical Theater Company) which is an arts education company. They will be creating a new way for youth to get engaged in heightened text in a program called “Not Yo Mama’s Shakespeare”.

Rodney’s one of my great friends, and you should always catch his butt on the Motown tour (for….there….is….no…town…like…Motown…..).

For more on [Blank] My Life, check out Alex Spieth’s website.

The Real World – Theater Edition: An Interview with Savannah Reich

Barbara Jwanouskos interviews Savannah Reich about her upcoming Bay Area production.

Savannah Reich is the type of playwright that when you read and hear and see her work, you’re like, “I want to do that! That’s so cool! Theater’s so cool!” I met her while in the second year of the MFA Dramatic Writing program at Carnegie Mellon University, headed by Rob Handel, and was blown away by her humor, theatricality, and the moving moments of human connection and confusion she creates within her writing. So, of course, I was very happy to learn that her play, Six Monsters, A Seven Monster Play was being produced by All Terrain Theater in the summer of 2015.

The show opens next Thursday, July 30th at 8:00 PM and runs on Thursday, Fridays and Saturdays until August 8th at the EXIT Theatre in downtown San Francisco. I had a chance to chat with Savannah about playwriting, the inspiration behind Six Monsters, and her creative impulses.

Savannah Reich, probably driving to California as we speak.

Savannah Reich, probably driving to California as we speak.

Babs: Very excited to interview you!

Savannah: Thank you! I am so excited to be interviewed!

Babs: To begin, could you tell me about your background? How did you get involved with theater and writing?

Savannah: I wrote my first play in the second grade. I’m not sure where I got the idea. My parents were both doing theater when I was a kid, as a prop-master and scenic artist at the Guthrie in Minneapolis, so I’m sure I had already seen plays? I am counting this as “my first play” because it was more elaborate than a show I did with friends in the basement or whatever- it had a typed script, which went through several drafts, and I think I forced my entire second grade class to be in it, although I don’t remember that part.

So as long as I can remember I had this incredibly specific compulsion to write plays. I briefly went to NYU for the undergraduate playwriting program, which I was not really prepared for at eighteen. I dropped out after a year and decided I would never write a play again- I was just going to be wild and free and be in punk bands and experience real life. But then I started writing plays again probably six months after that.

I recently found the script for my first play in a box at my parent’s house; it was about two witches who turn people into chickens and serve them to children at an orphanage, which actually sounds like something that I might be working on now.

Babs: How would you describe your style and what interests you?

Savannah: The way I’m thinking about it these days is that I am interested in taking inexplicable emotional processes and making them into something concrete and mechanical. I am obsessed with the Charlie Kaufman movie “Eternal Sunshine of the Spotless Mind” because it does this so nicely- it takes this very gooey personal feeling, the grief about losing a shared past when you end a relationship, and makes it into this action story. It literally ends with a chase scene. So that’s a really nice way to create ways to talk about things that maybe don’t fall into the cultural shorthand.

More concretely, my plays tend to be removed from true-to-life situations- as Sarah Ruhl says, “my characters have no last names.” They are animals or ghosts or subhuman beasts. They tend to be suffering greatly in some neurotic, cyclical way and they all talk on rotary dial telephones.

Also, I am interested in structure because it is the essential relationship between the play and the audience, which for me is at least as interesting as the relationships between the characters.

Babs: I think Six Monsters, A Seven Monster Play has an interesting origin story – do you mind sharing and then how it developed from its inception?

Savannah: Yes! You were there! It was very early on in my first year at CMU, maybe the second or third week, and Rob Handel had us do a writing exercise that involved beginning a 60 page play at nine am and finishing it by midnight. The exercise was so great, but I feel like I don’t want to give it away in case he is going to do it again next year- part of what was great about it for me was the surprise. I had all these ideas for plays that had been percolating for a long time, and I was fussing over them and trying to make them “good”, and then we got this exercise that said, “Okay, forget about all those plays- here’s a prompt, now write this play. Write this play today.” It was totally liberating for me.

Before grad school, I had been writing plays and producing them myself, so I think that I had gotten into this trap of keeping my producer’s hat on while I was writing. I would think about making props affordable, stuff like that. It was dumb. This exercise broke me out of that. The original opening stage direction for “Six Monsters” was something like, “There are six audience members seated on a wooden cart. The wooden cart rolls through an infinite darkness.”

I also think I put a bunch of things that felt really vulnerable and revealing to me in this play, and maybe I wouldn’t have if I had been imagining that it would ever be performed. I write much better when I am able to convince myself that no one I know will ever see it.

After I finished the play, I co-produced a one night workshop performance of it with our fellow MFA writer Dan Giles, with him directing, me as the skeleton, and six amazing CMU undergrad acting students as the chorus, which I will get to brag about when they are all famous in like twenty-five minutes.

Babs: When I last saw this piece, you were actually performing in it as the Skeleton. How do you think performing/not performing in your own work influences how you see the play, what to develop/not develop next?

Savannah Reich as the Skeleton carrying Jeremy Hois as the Baby in the Pittsburgh performance workshop at the Irma Freeman Center for the Imagination directed by Dan Giles in February 2014.

Savannah Reich as the Skeleton carrying Jeremy Hois as the Baby in the Pittsburgh performance workshop at the Irma Freeman Center for the Imagination directed by Dan Giles in February 2014.

Savannah: I’m not sure how I feel about this anymore! I am worrying about it a lot in a neurotic and cyclical way! I have performed in my own work a fair amount, and sometimes I think I don’t want to do it anymore, because probably it would be better with real actors who are good at acting. But then I recently saw the performance artist Dynasty Handbag in New York, and I love her, and I thought that maybe I should always perform my own work. Not that I am a performer like she is- I tend to be visibly thinking on stage in that way that playwrights do when they try to act- but I do think there is something special about seeing someone perform their own words, there is a kind of specificity to it.

But I’m not going to be a performance artist because I love actors so much. They are my favorite thing to look at, especially when they are in my plays being hilarious. It’s great to be a playwright because we get to see all these very attractive people pretending to be us, pretending to have our same anxieties about capitalism or intimacy or whatever, which feels deeply healing in some probably very messed up way. Also good collaboration makes the show better, of course. The actor can see a lot of things about the show that I can’t.

I don’t know that I learn anything much from being in my own plays. I played the part of the skeleton in the workshop mostly because it felt too personal to turn it over to an actor. But now I have a little more distance, and I’m so excited to see what Laura Peterson does with it.

Babs: In the San Francisco production, is there anything that you are most looking forward to seeing or experiencing?

Savannah: I was just talking about how much variability actors bring to the table but of course that’s also very much true of directors. I haven’t worked with Sydney Painter before, and seeing her take on the piece is probably what I’m the most excited about. I haven’t been in town for rehearsals yet, and I’m looking forward to seeing the ways that this crew has interpreted the show in different ways than I would have imagined.

Babs: Any advice for playwrights in creating new work or getting it produced?

Savannah: For me the simplest way to get your play produced is to do it yourself. It is only very recently that other people have wanted to produce my plays, and that is a new and exciting thing, but it’s important to me to always know that I can make my own work, and that I never need to get picked out of the pile or get the grant or win the contest to make my art.

Babs: Any shout-outs for shows, events, or other things going on around the Bay Area that you might check out while you’re here?

Savannah: If you come to Six Monsters; A Seven Monster Play you will also get to see a short play by the fabulous Tracy Held Potter called Texting. And we should probably all get on a plane to New York to see Dan Giles’ play How You Kiss Me is Not How I Like To Be Kissed at the New York Fringe Festival.

Also, this.

Learn more about Savannah Reich, her screenplays, plays, and upcoming artistic projects from her website, http://savannahreich.com/.

Higher Education: School’s Out Forever

Barbara Jwanouskos finishes up an important chapter.

Today is my last day of classes and the last official day of the Dramatic Writing program here at CMU. After this, the graduating class of writers flies out to LA to meet with industry professionals, then back to Pittsburgh for commencement, to New York for more meetings with industry professionals, and then we return to Pittsburgh to get things in order. Then, we leave.

It’s a bittersweet moment where I can’t help but be nostalgic, nervous and excited all at the same time. I went into this program because I wanted to radically improve my craft, and it’s happened, but part of me feels like I’m just barely scratching the surface. There is still so much out there to learn and so many opportunities to grow further. Though my official academic stint is coming to an end, it’s cliché but it’s true, now is when the real learning begins. When does the learning process ever stop after all? Now’s the time to apply all of what I’ve learned here while also trying to make sure that I’m still finding opportunities for production, development, and inspiration.

It can be daunting to stand at the precipice of any big change in your life. Part of us thinks, “well, maybe I could have done more…” Over the last couple of months, my goal has been to make it to the end strong. Now I’m here and I’ve been reflecting over the times where I made mistakes, where maybe I could have gone further. One of the most difficult challenges for me in this moment is recognizing the good work that I’ve done over the past two years and acknowledging that it is worth of celebration. I haven’t come to a solution that instantly takes all the feelings away, but what I have come to is that I can feel proud of my accomplishments, while simultaneously recognizing that there are so many people, places, things, experiences, and memories I am saying goodbye to.

As artists we deal with loss on a continual basis. We work in a collaborative medium that asks us to build relationships with other people and create events that inspire a connection from others still. In the process of creation we need to be able to trust one another and lean into vulnerability. We start to understand the people around us in better ways. And sure, maybe we have our disagreements or our spats, but having this collaborative atmosphere is wonderful because everyone brings so much to the table. Then, when it ends we part ways and go onto other projects. And that’s just the nature of it.

A couple guest artists came recently and spoke to the School of Drama students. What struck me was how they anticipate these feelings and adjust their own artistic schedules and interests to make the transition times easier. Andrea Thome, a playwright, came recently and we talked a bit about her process of collaboration and of making art. She said that she gains a lot of energy by collaboration and so she’s always trying to meet and talk to new people to start new work. Alan Alda said something similar. He told us in a talkback session that as artists it was very important to have interests in something other than just acting (or writing, directing, etc.). He said it was important to have interests in other things because it helps feed you during the times when one project might be over and another isn’t in sight.

Their words of wisdom resonated with me as I try and think what is my next thing? What is on the horizon for me? What are the things I care about and want to develop further? Instantly, my mind is flooded with images of sprinklings of new plays, people I want to re-connect with once I return to the Bay Area (that’s right, I’m coming back!!), my loved ones who I’ve been separated from for so long, and all the other inspiring pieces of life I can’t wait to engage with. Then, I remember the other side of a goodbye and the other side of loss, and that is the beginning that is waiting to happening.

Higher Education: Show Me The Money, Part One

Barbara Jwanouskous’ first column of 2014 is asking some tough but vital questions. 

This is the last week before the second (and last, for me) semester of the dramatic writing program at CMU. Over the course of the holiday, I’ve gotten to link up with various people and re-connect with the Bay Area theater scene. One thing that I’ve been keeping my eye on is the A.C.T. Indiegogo for their project to research women’s leadership in residential theaters, and I hope others are keeping their eye on this too.

The idea for the project is that women’s leadership came from the statistics that point that women have never held more than 27% of the leadership positions in American nonprofit theater. A.C.T. seeks to discover why there are so few women in leadership positions and what can be done to achieve greater diversity in theater leadership. They plan to make a study with the Wellesley Centers for Women and conduct forums alongside HowlRound.

There are a couple interesting facets about the project I’d like to point out and then I’d like to start asking some questions. Let me get it straight that I’m neither in vehement support for or against this project, but I do find some things vague and I would like to open them up a bit more (if nothing else, so I can wrap my head around them…). That being said, this topic will probably get a lot of love from me, so this, my friends, is Part One!

Tom Cruise's standard money-getting turtleneck.

Tom Cruise’s standard money-getting turtleneck.

Though they used a crowdfunding platform to raise funds for the project, there was already been support from a variety of players.

A little background for those unfamiliar: Kickstarter and Indiegogo are known for their ability to raise funds and visibility for various projects using a social media to encourage funding. Kickstarter is an all-or-nothing platform where the goal for funding is established by the project creator whereas Indiegogo projects receive all the funds raised regardless of whether the goal is met. Those interested in supporting the project receive specific incentives for “investing” at certain levels with both services.

Both on the indiegogo project and on the page on their website, A.C.T. indicates that they are receiving a matching grant from the Virginia B. Toulmin Foundation. This means that whatever they raise from other donors for this project will be matched by the Toulmin Foundation (it does not indicate on their pages whether there is a cap on the matching level). They are also partnering with the Wellesley Centers for Women for the research (though they do not indicate whether partnership with the WCW is an in-kind service, or if they will use money raised to pay for Center services).

As of December 31, 2013, the indigogo project raised $6,805 for the project via indiegogo. A portion of that will have to go to indiegogo for administrative hosting fees, but the rest will be matched by the Toulmin Foundation, bringing the total for this research project to more than $13,000 – nothing to sneeze at if you’re a theater producer or arts organization.

They could be reaching out to their donors in a variety of ways other than through indigogo and their webpage.

I would be surprised if A.C.T. hadn’t targeted particular current major gift donors that were interested in women’s leadership within theaters. It would be easy to find this out since most foundations and donors indicate during the cultivation process what their priorities and interests are in funding nonprofits. A.C.T. has a link on their webpage encouraging folks to donate to the leadership project directly (not through indiegogo).

One of the main ways we used to encourage individual support for a matching gift from a major donor when I previously worked in fundraising at Second Harvest Food Bank, was to use our direct mail campaigns as a venue for this solicitation. The direct mail stats year over year indicated about how much revenue we would receive given on past history. I remember once we started using more challenge or matching grants (which, let me just say, are one of my favorite ways to raise support) we received even more favorable responses than in years prior.

That means, that instead of a total project budget of $13,000, they have possibly raised even more than that from other donors for this research.

So, one of my questions is, why would A.C.T. use indiegogo as a way to generate support for this project when they could have found it using their own donor base?

There are a variety of reasons why an organization would choose to do this – perhaps to receive greater widespread visibility for this project or perhaps it helped with the matching grant accounting to show which funds came in for the support of the research. I’d like to hear thoughts from you! Let’s keep this discussion rolling before I move on to the second part of this series.