Bay Area actress/director/performer Lisa Drostova recently posted this on her Facebook page. I thought it created some interesting conversation and I liked that it contributed in a positive fashion to the “where’s the money going to come from/is the age of crowdfunding over?” discussion/panic that hit in July (aka “Potato Salad Month”) and seems to have already blown over. Thanks for letting us share this, Lisa, and if you have any thoughts of your own, be sure to leave them in the comments!
I’ve been linking to a lot of crowdfunding campaigns lately, much more now that I’m a blooded Indiegogo warrior myself, and it strikes me that there are different ways of looking at them. For a long time, it just seemed overwhelming and distressing that every artist and arts organization I knew had to go hat in hand. Yes, there’s a lot wrong with a culture where billions will get spent on military equipment that doesn’t even function while people making beautiful, important work that changes lives have to hit up all their friends to pay for their projects. And as several friends have so aptly noted, artists are all just passing what funds we have around to each other.
But the other way to look at the next campaign that shows on your newsfeed–and the one after that, and the one after that–is with defiance of the system as it stands. And as an opportunity to help with something with which you might not otherwise get to be part. Because even the tiny donations actually do make a difference. You get to help build something, even if you don’t have carpentry or singing or animation skills, or time to volunteer.
No, you’re not going to get a room at MoMA named after you, or a massive million-dollar gala thrown in your honor. But I assure you that your contribution will be just as appreciated by the artist(s) bitting their nails behind the campaign, and possibly more. They are throwing you a gala in their heart. When we were fundraising the last $50K for The Flight Deck, as an admin on the campaign I could see all those unspecified donations, and who chose to be anonymous, and every single donation meant the world to me, because it was another person believing in our project. Five thousand bucks is great, of course, don’t hesitate to give that if you have it, but five is also going to make a difference–especially the way the online campaigns and their freaky algorithms and “Gogo Factor” and the rest of it work. Each contribution nudges Indiegogo, or Kickstarter, or Hatch, or GoFundMe, to push the campaign.
Which is the other thing you can do, even when you absolutely can’t donate money. Cross-post the campaigns you believe in. You might not have the moolah, but someone in your network might just be entranced by what your friends are trying to accomplish. I have donated to campaigns for people who I didn’t know from Adam’s housecat because we had a mutual friend who shared the link. And I know how very hard it is for people to ask for that help.
Which is the long answer for, yes, I am going to keep posting other people’s campaigns, whether I can donate myself at the moment or not, because I choose to see the potential for excitement versus exhaustion, and I beg your patience with me for it. I know people who are doing amazing things, and until we live in a world where artists don’t have to struggle to stay afloat, this is one small way I can support them.