Cowan Palace: PianoFight Resolves to Open the Damn Venue

Things are changing in the San Francisco Theater scene and PianoFight needs your help! Ashley Cowan profiles the ambitious folks behind this ambitious attempt to open a new space in the ever-emerging downtown theater scene!

Happy 2014! If you resolved to see more theater this year or become a more active participant in the community, I may have a suggestion. The fellas at PianoFight (Rob Ready, Dan Williams, and Kevin Fink) have made the ultimate resolution: to open a landmark entertainment venue complete with two theaters, a full restaurant and bar with a cabaret stage, rehearsal and office spaces, and even a film studio. It’s going to be huge. It’s going to be epic. It’s PianoFight.

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In the midst of their fundraising, I had the chance to ask the guys a few questions this week and learn a bit more about the project.

To those who are unfamiliar with PianoFight, can you give us a brief introduction?

Sure! PianoFight is a San Francisco based production company. We produce theater, manage / build venues, play music and cut records, film corporate and other creative videos, produce comedy and interactive shows, stage dance, run a website and do other generally creative things. It’s fun and we make it a priority to have fun, and we’re committed to producing new work by new artists.

Super fun! Can you tell us a little bit more about your new space and what you’re currently working on?

The new space is at 144 Taylor Street, in the Tenderloin. It’s a 50-seat theater, a 90-seat theater, rehearsal spaces, office spaces, a film production studio and a full restaurant and bar with a cabaret stage. We’ll have a multi-camera setup in the larger theater so we can live-stream and record shows, and we’ll rent out the space and offer classes so anyone and everyone can get in on the action. Find out more right HERE.

This is a massive undertaking. What’s been the biggest surprise in leading a fundraising campaign of this size?

Hands down, the broad-based and energetic support for the project. We knew we’d need a ton of backers to reach our goal, and were excited to see our immediate community step up and financially support this vision. But it’s really cool to see interest from all kinds of folks excited to be a part of something like this happening in San Francisco. And then there’s the random/awesome people that come out of the woodwork – someone with whom you went to elementary school but haven’t spoken to in years dropping $50 on the campaign. That’s freakin’ awesome.

What can we, the awesome Theater Pub community, do to help?

Well, the most straightforward way is to back the project and recruit other like-minded folks to back the project. Talk it up, post in on FB, Tweet about it and email your peeps – getting the word out in general is a HUGE help. If you know anybody who works at cool blogs that would be into this, please email Rob at rob@pianofight.com. Beyond that, just keep making dope art so we’ve got tons of cool projects and artists to fill up the stages.

What project and/or dope art are you most excited to work on in the new place?

Can’t wait to reboot our audience-judged playwriting competition, ShortLived. This has always been a fun, big project for us because it involves the indy theater community in a really interesting and unique way. We’ve taken time to rework the rules and format to make it’s more of a theater competition with different teams staging short plays. It’s still audience judged, but this time we’re upping the production value and adding cash prizes for the winners. When we launch it, we’re gonna go big, and whoever wins is going to have to run the gauntlet and prove themselves real theater rockstars.

I can’t wait. Personally speaking, writing for ShortLived has been one of my favorite Bay Area involvements. But in the meantime, how do you get through some of the more challenging aspects of this process?

Beer. Lot’s of it. Also, it helps that the three of us have been friends for so long – we’ve all been friends since grade school. Sometimes that’s rough, because we’re comfortable with each other to the point that we can say whatever the hell is on our minds. This can be, sometimes, not the nicest most sensitive thing in the universe. But really, knowing what we’ve been through over the years, and that we’ve had each other’s backs through all of that, there is nothing more reassuring than knowing your two best friends are in the trenches right beside you.

If PianoFight could be made into a drink, what beverage would it be?

Cutty Sark on the rocks. Or in two drinks – one shot, and one shitty beer.

What was your favorite theatrical experience of 2013?

Final run of Theater Pub at Cafe Royale. It was emotional and fun, and those kind of events mark phases of our lives and the life of the art-making community in the Bay. It was a very cool experience.

What’s the best part of being involved in the Bay Area theater community? And what’s the hardest?

Best part: the Bay Area is bursting with talent that tends to have a singular edge or rawness. Bay Area artists are highly motivated to take risks and be innovative, producing some extremely exciting work.

The hardest part is the lack of platforms / distribution channels / megaphones to propel that art and those artists into greater markets, so that Bay Area art can be better represented on the national and International stage. Thus, this venue.

Bang, kill, or marry: Shakespeare, Chekov, or Arthur Miller :

They’re all already dead so killing would be redundant, and banging or marrying would be illegal. How bout this – we promise not to produce any of them.

Any interesting, personal resolutions you guys have made for 2014?

OPEN THE DAMN VENUE!

What can we expect next from PianoFight?

In January, Mission CTRL will premiere an all new show at SketchFest, and Chardonnay (formerly ForePlays) will also play a show with SketchFest. And then in February, Chardonnay will premiere an all new show at EXIT Theater. Then after that, WE’RE OPENING THAT DAMN VENUE!

Back us on Kickstarter.
Like us on Facebook.
Follow us on Twitter.
Check out our website.

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A big thanks to PianoFight for taking a moment to chat about this exciting project. They have 9 days to raise the money and make this resolution come true. So spread the word, sing it from the rooftops, hire a carrier pigeon, or do whatever you can do because this is something worth (Piano)Fight(ing) for. (Did you guys see what I did there?) As always, I wish you all well and look forward to another glorious year of Bay Area Theater!

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